Friday, March 30, 2007

Making Consumers - BBC documentary on Edward Bernays

How did we end up being consumers? Well, it did not happen by chance, and there certainly is nothing natural about it. This fascinating documentary tells the story of Edward Bernays, the man that more than anyone else worked out how to turn people into consumers by tying products to their deepest desires, thus shifting our behavior from buying things we need to buying things we want.

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